Updated
Updated · Delish · Jun 10
Starbucks Gives Away 1-Day World Cup Cup Sleeves on June 11
Updated
Updated · Delish · Jun 10

Starbucks Gives Away 1-Day World Cup Cup Sleeves on June 11

3 articles · Updated · Delish · Jun 10

Summary

  • June 11 orders of any size drink at Starbucks will come with a limited-edition World Cup cup sleeve, available for one day only while supplies last.
  • The U.S. sleeve draws on the team captain's red, white and blue armband, part of Starbucks' push to celebrate the tournament across 30 markets.
  • England and Scotland are also getting one-day sleeve giveaways, while U.S. customers complained local stores will offer only the U.S. design rather than multiple countries.
  • Starbucks is pairing the sleeve promotion with fan gatherings, more tournament giveaways and a soccer-themed Bearista Cup sold online to U.S. Reserve members and in select overseas stores.

Insights

Will Starbucks' exclusive cup for top members create loyalty or just a lucrative resale market?
Is walling off popular products for elite customers the future of brand loyalty programs?