Updated
Updated · The Verge · Jun 10
Instagram Expands 'Your Algorithm' to Main Feed, Letting Users Edit Topic Recommendations Across 3 Surfaces
Updated
Updated · The Verge · Jun 10

Instagram Expands 'Your Algorithm' to Main Feed, Letting Users Edit Topic Recommendations Across 3 Surfaces

3 articles · Updated · The Verge · Jun 10

Summary

  • Instagram is bringing its “Your Algorithm” controls to the main feed, letting users see which topics the app thinks they like and change them directly.
  • The feature already existed on Reels and Explore, and the expansion gives users topic controls across three major parts of Instagram.
  • Adam Mosseri said the tool is meant to counter the one-sided nature of recommendation systems, which learn from taps, watches and shares without clearly letting users state preferences.
  • Instagram plans to widen the controls beyond topics to people, content types and even “moods or vibes,” using LLMs to describe interest clusters in language users can understand.

Insights

As Instagram hands over algorithmic controls, is it a true power shift or simply an illusion?
With users now curating their feeds, will this change what it means to go viral on Instagram?
Can tweaking your feed's topics really combat the mental health risks linked to social media?