CAA, TPG Commit $250 Million to Back YouTube and Podcast Founders
Updated
Updated · Bloomberg · Jun 10
CAA, TPG Commit $250 Million to Back YouTube and Podcast Founders
1 articles · Updated · Bloomberg · Jun 10
Summary
$250 million in pledged capital will fund Compound Creative Holdings, a new company set up to acquire and invest in businesses launched by online entertainers.
CAA and TPG's Integrated Media Company are backing the venture to help creators who started on YouTube or in podcasting build broader media businesses in the mold of Oprah Winfrey or Reese Witherspoon.
Tucker Brown will lead Compound after advising fundraising for creator-led brands including Dude Perfect and the MeidasTouch Network.
The move extends Hollywood talent and private-equity money deeper into the creator economy, targeting digital stars with ambitions beyond ad revenue and sponsorships.