Rivian Targets R2 Vehicle Profit by Q4 as 160,000-Unit Capacity Anchors 2027 Launch
Updated
Updated · The Drive · Jun 10
Rivian Targets R2 Vehicle Profit by Q4 as 160,000-Unit Capacity Anchors 2027 Launch
3 articles · Updated · The Drive · Jun 10
Summary
RJ Scaringe said Rivian expects the R2’s per-vehicle profit trajectory to “shine through” by Q4, framing the midsize EV as the company’s make-or-break move into the mass market.
Rivian has built the program around scale: the Normal, Illinois plant is set for about 160,000 units of R2 capacity, while the Georgia factory is planned in two roughly 300,000-unit phases.
Reservations have climbed beyond the nearly 70,000 disclosed about 20 hours after the 2024 reveal, though Scaringe declined to give an updated total as Rivian prepares a phased delivery rollout.
Service is a key readiness test for higher volumes: Scaringe said non-critical wait times that once stretched to 40-50 days are now down to a couple of days, with nearly 60% of service handled by about 800 mobile vehicles.
Charging and product expansion remain longer-term levers, with about 150 Rivian Adventure Network sites today, a faster buildout tied to a lower-cost “power cabinet 2.0,” and RAD performance variants plus R3 and R4 still ahead.
With profitability delayed for a high-risk autonomy bet, can Rivian's R2 survive a cooling EV market?
Rivian promises a flawless R2 launch, but can it truly fix its service and infrastructure woes in time?
Rivian R2: The $45,000 SUV That Must Deliver 67,000 Units to Secure Rivian’s Future
Overview
Rivian has long focused on high-end electric vehicles like the R1S, but these were not designed for mass-market sales. Over the past eight years, the company spent nearly $25 billion in cash, while its stock price dropped sharply. Despite selling 175,000 cars since 2021, Rivian still needs to capture much more market share to survive. To address this, Rivian secured billion-dollar deals with VW Group and Uber, but its future now depends on selling vehicles in much larger numbers. The new R2 model is Rivian’s critical step toward achieving this goal and ensuring long-term viability.