Updated
Updated · Fox News · Jun 10
Fox News Now Launches on 5 Social Platforms, Offering Behind-the-Scenes Access
Updated
Updated · Fox News · Jun 10

Fox News Now Launches on 5 Social Platforms, Offering Behind-the-Scenes Access

2 articles · Updated · Fox News · Jun 10

Summary

  • Fox News Now rolled out across X, TikTok, Instagram, Facebook and YouTube, giving viewers a new behind-the-scenes feed from Fox News studios, newsrooms, dressing rooms and field locations.
  • The social-media brand is designed to deepen audience engagement with candid clips of anchors and correspondents, breaking-news coverage and off-camera moments from the network's daily production.
  • Recent videos include Bret Baier revisiting his 20-minute 2010 Obama interview, Carley Shimkus showing her pre-dawn routine before "Fox & Friends First," and Kayleigh McEnany posting travel and cooking segments with Kennedy.
  • The launch expands Fox News' digital reach beyond its on-air programming and FOX Nation by packaging talent-driven, short-form content for major social platforms.

Insights

Can legacy news giants successfully become creators to capture the elusive, social-first Gen Z audience?
Will behind-the-scenes content on TikTok translate into lasting audience loyalty or just fleeting viral moments?
When journalists become social media influencers, what is the ultimate impact on the credibility of news?