Updated
Updated · Fox News · Jun 10
Raising Cane's Founder Says He Skips Coleslaw as Viral Clip Hits 8.5 Million Views
Updated
Updated · Fox News · Jun 10

Raising Cane's Founder Says He Skips Coleslaw as Viral Clip Hits 8.5 Million Views

1 articles · Updated · Fox News · Jun 10

Summary

  • Todd Graves said in an Instagram interview that his usual Raising Cane's order is a Box Combo with no slaw, extra toast and extra sauce because he does not like coleslaw.
  • 8.5 million views, 457,000 likes and more than 4,000 comments turned the clip into a debate over the side, with many praising Graves' candor while others defended the slaw as the chain's best item.
  • Graves said he added coleslaw as a Southern-style vegetable component and as a swap option, but stressed it will stay on the menu despite his personal preference.
  • Nearly 30 years after the first Baton Rouge store, Raising Cane's still keeps the same tight menu and says that focus underpins its expansion, which reached a 1,000th location in March.

Insights

After the CEO's coleslaw confession, what other secrets might be hiding on the brand's famously unchangeable menu?
The founder dislikes his own coleslaw; could data analytics finally force the 'one love' brand to change its iconic menu?
Is a CEO's viral honesty the new marketing playbook, or a high-stakes gamble that could alienate loyal customers?