Frozen Yogurt Adds 129 U.S. Shops, Up 50% as Health Claims Fuel Revival
Updated
Updated · The New York Times · Jun 9
Frozen Yogurt Adds 129 U.S. Shops, Up 50% as Health Claims Fuel Revival
1 articles · Updated · The New York Times · Jun 9
Summary
An estimated 129 new frozen yogurt shops opened in the United States over the past year, marking about a 50% increase from the previous year, according to the International Frozen Yogurt Association.
Long lines at stores in New York City, Miami and Los Angeles, along with homemade recipes spreading on social media, have helped drive the dessert’s comeback after several years of weak sales.
Health-focused marketing remains central to the revival: frozen yogurt has long been sold as a lighter option than ice cream, and some Greek yogurt shops now promote probiotic and gut-friendly benefits.
Nutrition experts said frozen yogurt’s contents vary widely, though it typically has 3% to 4% fat or less versus ice cream’s federally required minimum of 10%, while still containing sugar, flavorings and fermented dairy.