Zepp Health Lifts Amazfit ASP Over 20% in Q1 as 7 New Watches Hold MSRP
Updated
Updated · the5krunner.com · Jun 9
Zepp Health Lifts Amazfit ASP Over 20% in Q1 as 7 New Watches Hold MSRP
1 articles · Updated · the5krunner.com · Jun 9
Summary
More than 20% year-over-year—Zepp Health said Amazfit’s average selling price rose in Q1 2026, with buyers so far accepting higher prices.
Seven 2026 launches, from the $99.99 Bip Max to the $599.99 Cheetah 2 Ultra, are still selling at MSRP rather than following Amazfit’s usual quick-discount pattern.
Premium materials such as titanium and sapphire glass are driving the upmarket push, but that leaves Amazfit priced close to Garmin models that still lead in software, training features and ecosystem depth.
That shift weakens Amazfit’s former low-price positioning, opening room at the entry level for rivals while raising the risk of getting stuck between cost leadership and premium differentiation.