Apple Expands App Store Tools at WWDC 2026 as Developers Gain New Subscription Options
Updated
Updated · Apple · Jun 9
Apple Expands App Store Tools at WWDC 2026 as Developers Gain New Subscription Options
3 articles · Updated · Apple · Jun 9
Summary
Apple said it is widening App Store capabilities to help developers win users and grow revenue, adding new tools across marketing, discovery, subscriptions and app submissions.
The update centers on four areas: new ways to market apps and games, enhanced discovery and engagement features, expanded subscription capabilities, and a more streamlined submission process.
Apple also said the changes will support new time allowance features, extending the set of developer-facing tools tied to App Store distribution and management.
The rollout builds on WWDC 2026 announcements earlier in the day, when Apple introduced multi-developer subscription bundles that let third-party app makers sell discounted packages together.