CCS Insight Finds 56% of Smartwatch Owners May Switch, While Apple Users Hold at 38%
Updated
Updated · the5krunner.com · Jun 3
CCS Insight Finds 56% of Smartwatch Owners May Switch, While Apple Users Hold at 38%
1 articles · Updated · the5krunner.com · Jun 3
Summary
56% of smartwatch owners surveyed by CCS Insight said they are open to changing brands, with Garmin and Coros users the most willing to move and Apple Watch owners the least likely at 38%.
1,810 users across Germany, Spain, the UK, the US and India were surveyed, and the gap points to Apple’s stronger ecosystem lock-in through the iPhone, health apps, payments and broader services.
Garmin and Coros face lower switching barriers because their devices already work with third-party platforms such as Strava, TrainingPeaks and Komoot, making each product cycle a fresh retention test.
Fitbit users were the least loyal segment at more than 70% open to switching, underscoring a broader market in which brands that reduce migration friction could win share.