United Says Wealthy Travelers Keep Booking Despite 20% Higher Air Fares
Updated
Updated · Bloomberg · Jun 8
United Says Wealthy Travelers Keep Booking Despite 20% Higher Air Fares
3 articles · Updated · Bloomberg · Jun 8
Summary
Affluent passengers are still buying United tickets even after air fares climbed about 20% this year, CEO Scott Kirby said, signaling resilient demand for the airline’s premium products.
That pricing strength comes despite fuel-driven cost pressure, with fares rising as airlines absorb soaring jet-fuel expenses tied to the conflict in the Middle East.
Kirby said United has seen much less customer pushback than he expected, suggesting higher-income travelers remain willing to pay up even as industry prices increase.