UFC Targets 124.9 Million Viewers for White House Card as America 250 Nears
Updated
Updated · Yahoo Sports · Jun 8
UFC Targets 124.9 Million Viewers for White House Card as America 250 Nears
3 articles · Updated · Yahoo Sports · Jun 8
Summary
Dana White said Sunday’s UFC Freedom 250 on the White House lawn could draw “Super Bowl-type numbers,” far above MMA’s current U.S. viewership record.
124.9 million viewers watched February’s Super Bowl LX on average, while the most-watched MMA event in the U.S. drew 9 million for the Ronda Rousey-Gina Carano Netflix card in May.
White cast the event as a one-off production tied to the America 250 celebration, saying the main-event fighters will make their walkouts from the Oval Office.
The June 14 card is headlined by lightweight champion Ilia Topuria against Justin Gaethje, with White saying the White House show will cost significantly more than UFC’s reported $20 million Sphere event in 2024.