Updated
Updated · USA TODAY · Jun 8
Wendy's Unveils Minions Menu With 6 Kids Toys and Banana Frosty Ahead of July 1 Film
Updated
Updated · USA TODAY · Jun 8

Wendy's Unveils Minions Menu With 6 Kids Toys and Banana Frosty Ahead of July 1 Film

3 articles · Updated · USA TODAY · Jun 8

Summary

  • June 8 brings Wendy’s new Minions & Monsters Kids Meal nationwide, pairing a burger or nuggets with fries or apple bites, a drink and one of six themed toys.
  • June 15 adds the adult push: a limited-time Banana Frosty Swirl, a Big Bacon Classic or Spicy Chicken Sandwich meal, and one of four blind-box collectibles.
  • Two Coca-Cola Freestyle drinks — Pineapple Minion MischieFizz and Goomi’s Glimey Lime — round out the promotion tied to Minions & Monsters, which opens July 1.
  • The campaign extends Wendy’s recent fan-marketing push after a period of slowing sales, following stunts such as a New York Wendy look-alike contest that drew nearly 20 entrants.

Insights

Beyond 'Instagrammable' foods, what is the next big innovation in fast-food movie tie-ins?
With movie tie-ins now targeting adults, will the fast-food collectible craze ever truly fade away?
Are fast-food's collectible toys a fun nostalgic trend or a driver of unhealthy consumer habits?