Less than two weeks after reshaping its newsroom, NPR hired Nadine Zylstra as chief content officer, filling a senior role created in the reorganization.
Zylstra brings a cross-platform background from Sesame Workshop, YouTube and Pinterest, giving NPR an executive with experience in digital, video and children's media.
The appointment extends NPR's leadership reset following the newsroom overhaul, signaling a push to redefine how its content is managed and distributed.