Updated
Updated · CNET · Jun 8
Lavazza Brings Plastic-Free Tablì Pods to U.S. at $260, Beating Keurig to Market
Updated
Updated · CNET · Jun 8

Lavazza Brings Plastic-Free Tablì Pods to U.S. at $260, Beating Keurig to Market

3 articles · Updated · CNET · Jun 8

Summary

  • Lavazza on Monday opened U.S. pre-orders for Tablì, a single-serve system using solid coffee tabs with no capsule, wrapper or coating — the format’s first release outside Italy.
  • Five years of R&D and more than 15 patents underpin the 100% pressed-coffee tabs, whose concave shape is designed to expand during brewing and produce an espresso-style crema.
  • The Italian-designed machine requires no grinding or measuring and is listed at $260 on tablicoffee.us; individual tabs cost $0.70 to $1.15.
  • Tablì is the centerpiece of Lavazza’s faster North American push, with the company framing the U.S. as its biggest bet yet in a market long dominated by Keurig-style single-serve pods.

Insights

Can Lavazza's system brew success against Keurig and Nespresso in the crowded U.S. coffee market?
Is Lavazza’s plastic-free coffee tablet a green breakthrough or just a new kind of disposable waste?
Can a 'naked' coffee tablet truly match the freshness and quality of a sealed Nespresso capsule?