Lavazza Brings Plastic-Free Tablì Pods to U.S. at $260, Beating Keurig to Market
Updated
Updated · CNET · Jun 8
Lavazza Brings Plastic-Free Tablì Pods to U.S. at $260, Beating Keurig to Market
3 articles · Updated · CNET · Jun 8
Summary
Lavazza on Monday opened U.S. pre-orders for Tablì, a single-serve system using solid coffee tabs with no capsule, wrapper or coating — the format’s first release outside Italy.
Five years of R&D and more than 15 patents underpin the 100% pressed-coffee tabs, whose concave shape is designed to expand during brewing and produce an espresso-style crema.
The Italian-designed machine requires no grinding or measuring and is listed at $260 on tablicoffee.us; individual tabs cost $0.70 to $1.15.
Tablì is the centerpiece of Lavazza’s faster North American push, with the company framing the U.S. as its biggest bet yet in a market long dominated by Keurig-style single-serve pods.