Nvidia Targets AI PCs With 128GB RTX Spark as Analysts Doubt Mass-Market Demand
Updated
Updated · Reuters · Jun 8
Nvidia Targets AI PCs With 128GB RTX Spark as Analysts Doubt Mass-Market Demand
3 articles · Updated · Reuters · Jun 8
Summary
Nvidia used Computex to pitch RTX Spark laptops that can run large AI models locally, positioning the chip less as a mainstream PC upgrade than as a new category for developers and content creators.
Up to 128GB of unified memory is the key differentiator, giving Windows laptops Apple-like memory bandwidth for AI workloads that current AI PCs cannot handle at scale.
Six manufacturers — Microsoft, Asus, HP, Lenovo, Dell and MSI — plan devices, but analysts said high prices and a memory-chip squeeze will likely keep adoption niche when products launch this fall.
That caution reflects a weak broader market: existing AI PCs have not lifted sales, HP has warned on the second half, and IDC expects global PC shipments to fall 11.3% in 2026.