Sam O'Brien West Shares 5 Tips for an Alcohol-Free World Cup After 3 Years Sober
Updated
Updated · BBC.com · Jun 7
Sam O'Brien West Shares 5 Tips for an Alcohol-Free World Cup After 3 Years Sober
2 articles · Updated · BBC.com · Jun 7
Summary
Sam O'Brien West, 32, outlined five ways to enjoy the World Cup without alcohol, drawing on his first tournament since becoming sober and his recent role as an Alcohol Change UK ambassador.
Three years after quitting when he missed work following a drinking session, he said football had amplified his binge drinking by turning matches into all-day pub sessions that worsened his anxiety and depression.
His advice centers on planning ahead, telling friends you are not drinking, using exercise to build a "natural buzz," and remembering you do not have to avoid pubs if the setting still feels manageable.
West also recommends checking alcohol-free options in advance, joining rounds selectively, leaving quietly if pressure builds, and focusing on the game rather than preaching sobriety to others.
The guidance is framed for fans choosing not to drink during football season, not for people with alcohol dependency or in recovery, who are directed to specialist support.