Mammoth Brands Weighs IPO After $835 Million Revenue, Eyeing 8 to 10 Brands
Updated
Updated · CNBC · Jun 7
Mammoth Brands Weighs IPO After $835 Million Revenue, Eyeing 8 to 10 Brands
1 articles · Updated · CNBC · Jun 7
Summary
Mammoth Brands is considering an IPO as soon as the second half of 2026, seeking capital to accelerate growth and acquisitions across personal and baby care.
The Harry’s parent said 2024 revenue reached $835 million, adjusted EBITDA was nearly $100 million, and sales have compounded at more than 20% annually over the past five years.
Management is prioritizing dealmaking over broad category expansion, targeting one or two acquisitions a year and a portfolio of eight to 10 brands within three to four years.
Recent moves include the late-2025 acquisition of Coterie in a deal reportedly worth more than $1 billion, adding a fast-growing premium diaper brand to labels such as Harry’s, Lume and Flamingo.
About half of Mammoth’s revenue still comes online, reflecting its direct-to-consumer roots as it tries to build a modern consumer-goods challenger to giants like P&G, Unilever and Kimberly-Clark.
With giants like P&G launching counter-attacks, is Mammoth's market disruption truly sustainable?
What is Mammoth's secret playbook for turning online brands into retail powerhouses?
Mammoth Brands Eyes 2026 IPO After $835M Revenue Surge and Strategic Rebrand
Overview
Mammoth Brands, formerly known as Harry’s, is preparing for an IPO in the second half of 2026 after filing confidentially in 2024 and rebranding in 2025. The company’s strong financial performance in 2024, with $835 million in revenue and nearly $100 million in adjusted EBITDA, provides a solid foundation for its public debut. Driven by an ambitious vision to expand beyond shaving products, Mammoth Brands aims to become a major player in the broader consumer packaged goods market, using its robust growth and rebranding to support further expansion and diversification.