Reddit Opens Bengaluru Office as India Reaches 26.8 Million Monthly Users
Updated
Updated · ETBrandEquity · Jun 6
Reddit Opens Bengaluru Office as India Reaches 26.8 Million Monthly Users
1 articles · Updated · ETBrandEquity · Jun 6
Summary
India has become Reddit’s third-largest market with about 26.8 million monthly unique visitors, prompting the company to register local entities, open a Bengaluru office and deepen its push into the country.
74% of Reddit users say the platform influences purchase decisions, while 76% view its content as more honest than other social platforms, helping explain why brands are shifting attention from traditional ads to community engagement.
Indian subreddits such as r/IndianSkincareAddicts, r/IndiaInvestments and city forums are emerging as key venues where buyers compare products, and community-led discussions generate 30% to 50% longer engagement than passive-scroll platforms.
Reddit signed Sachin Tendulkar as global brand ambassador in June 2025, reinforcing its India strategy as formal campaigns remain limited—fewer than 10% of large Indian consumer brands are active even as engagement in Indian subreddits grows 40% year on year.
The report says Reddit’s rise also creates risks for brands, from rivals mining comment threads for product intelligence to coordinated fake-review attacks, making authentic participation and disclosure increasingly critical.
Can Reddit's trusted communities survive the corporate gold rush for authentic marketing?
Is Reddit's Shopify integration its first step to becoming a social commerce giant?
With AI now mimicking authentic posts, can users still trust Reddit for genuine advice?
Reddit’s Bengaluru Bet: 90% Surge in Indian Users and the Push for Local Relevance
Overview
Reddit is making a strong, long-term commitment to India by opening a physical office in Bengaluru and expanding its presence in the country. This move is part of a strategy to better engage with Indian users and professionals, catering to their unique needs. Reddit’s focus on India is driven by impressive growth, including a 90% year-on-year increase in daily unique active users and a 20% rise in female users during July-September 2024. These actions highlight Reddit’s vision to become more relevant in India’s fast-growing digital landscape and to build deeper connections with local communities.