Updated
Updated · KTRK-TV · Jun 6
Texas Brisket Hits $6.55 a Pound as Cattle Herd Falls to 75-Year Low
Updated
Updated · KTRK-TV · Jun 6

Texas Brisket Hits $6.55 a Pound as Cattle Herd Falls to 75-Year Low

3 articles · Updated · KTRK-TV · Jun 6

Summary

  • $6.55 per pound prime brisket is squeezing Texas barbecue restaurants, up from under $5 just three months ago and raising fears of more closures.
  • A 75-year low in the U.S. cattle herd is driving the surge as drought forced ranchers to sell animals, while beef demand has stayed strong.
  • Ranchers say recent rain is helping, but rebuilding herds takes years, and one cattle owner expects elevated prices to last another four to five years.
  • For Texas pitmasters, the spike is hitting a core state staple, pushing some to steer customers toward pork, chicken and turkey while trying to keep brisket on menus.

Insights

With brisket now a luxury, must Texas barbecue reinvent itself beyond beef to survive?
Is a vanishing generation of ranchers the biggest long-term threat to American beef?
How did a conflict thousands of miles away create a crisis for Texas's most iconic food?