Updated
Updated · Deadline · Jun 6
Scary Movie Opens to Franchise-Record $52.7 Million as Comedy Rebounds at Box Office
Updated
Updated · Deadline · Jun 6

Scary Movie Opens to Franchise-Record $52.7 Million as Comedy Rebounds at Box Office

1 articles · Updated · Deadline · Jun 6

Summary

  • $52.7 million from Friday and previews put Paramount-Miramax’s Scary Movie on track for the biggest opening in the franchise, after a $23.5 million first day at 3,490 theaters.
  • 653 million in social-media reach helped fuel the launch, with RelishMix saying nostalgia for the Wayans-led spoof series and strong TikTok, YouTube and Instagram activity drove positive online chatter.
  • The opening also marks a comeback for the Wayans brothers, who had been away from the franchise they created since 2001’s Scary Movie 2, even as critics stayed negative and audiences were more receptive.
  • A $140 million-plus top-five weekend would outpace the same frame in 2025 and 2024, with Masters of the Universe seen at $31.1 million and Fathom’s The Amazing Digital Circus heading for a record $13 million three-day debut.

Insights

Amidst global conflict and inflation, can the US box office boom truly last beyond this record-breaking weekend?
With live sports dominating streaming, are movie theaters facing their final challenger for weekend entertainment?
Why are audiences flocking to nostalgia-fueled films that critics overwhelmingly pan?