FIFA Pushes 2026 World Cup Toward $13 Billion Windfall as Ticket Prices Hit Record Highs
Updated
Updated · Business Insider · Jun 5
FIFA Pushes 2026 World Cup Toward $13 Billion Windfall as Ticket Prices Hit Record Highs
3 articles · Updated · Business Insider · Jun 5
Summary
2026 World Cup tickets are shaping up to be the most expensive ever for fans, with many matches moving out of reach for average buyers.
FIFA has adopted North American-style ticketing — including dynamic pricing and its own secondary resale market — pushing prices higher still as demand rises.
Travel and attendance costs add to the squeeze: flights, hotels and stadium transit are expensive, and some U.S. host cities plan higher game-day transit fares.
The result is a tournament expected to be FIFA’s most profitable yet, with the governing body projected to make $13 billion over the 2026 World Cup cycle.