Updated
Updated · Fox News · Jun 5
Popeyes Debuts $150 Chicken Tender Tower at Surf Lodge for Summer Hamptons Run
Updated
Updated · Fox News · Jun 5

Popeyes Debuts $150 Chicken Tender Tower at Surf Lodge for Summer Hamptons Run

3 articles · Updated · Fox News · Jun 5

Summary

  • $150 chicken tender towers made with Popeyes' Louisiana-style tenders will be served at The Surf Lodge in Montauk throughout the summer under a first-of-its-kind partnership.
  • Popeyes kept the tower's premium price to match the venue's hospitality positioning, while also offering chicken tender boxes with dipping sauces starting at $40 for two people.
  • The deal builds on The Surf Lodge's cult-favorite off-menu tower, which gained traction on TikTok and became one of the celebrity hotspot's signature food items.
  • The collaboration also gives Popeyes a presence at the lodge's summer concert series through Labor Day, alongside menu drops and exclusive merchandise aimed at the Hamptons social scene.

Insights

Can a viral Hamptons moment truly reverse Popeyes' declining sales?
In a split economy, will Popeyes' $150 chicken tower alienate its core customers?