Updated
Updated · Defector · Jun 5
Seth Jarvis Names 6 Friends His WAGs After OT Stanley Cup Final Winner
Updated
Updated · Defector · Jun 5

Seth Jarvis Names 6 Friends His WAGs After OT Stanley Cup Final Winner

2 articles · Updated · Defector · Jun 5

Summary

  • Six men in matching Jarvis jerseys erupted on the Sportsnet broadcast after Seth Jarvis scored the overtime winner in Game 2, spotlighting the friend group known as the Jarvy Boys.
  • Jarvis has effectively designated the six longtime friends as his WAGs—recasting the label as "wives and guy friends" rather than wives and girlfriends.
  • The group says it grew up playing hockey with or against Jarvis and now travels widely to watch him, including Team Canada games and the Milan Olympics.
  • North Carolina appearances by the Jarvy Boys also featured handmade denim WAG jackets, mirroring the coordinated game-day outfits usually associated with NHL players' partners.
  • The attention around the group has turned a postgame fan shot into a broader story about how Jarvis and his circle are stretching hockey's usual WAG culture.

Insights

How are the 'Jarvy Boys' redefining an athlete's support system beyond traditional family and partners?
Could the viral fame of the 'Jarvy Boys' become an unintended distraction for Seth Jarvis during the Stanley Cup Final?
What is the true cost for six friends to follow a hockey star to the Olympics and Stanley Cup?