YouTube Premium Raises Existing Subscriber Price to $15.99 in June, First Increase Since 2023
Updated
Updated · 9to5Google · Jun 5
YouTube Premium Raises Existing Subscriber Price to $15.99 in June, First Increase Since 2023
3 articles · Updated · 9to5Google · Jun 5
Summary
June billing cycles are now applying YouTube Premium’s higher U.S. prices to existing subscribers, with many seeing the increase on bills dated June 7.
Google had already imposed the new rates on new subscribers in April; the delayed rollout gave current users a grace period before the increase hit this month.
Individual plans now cost $15.99 from $13.99, family plans $26.99 from $22.99, Premium Lite $8.99 from $7.99, and Music Premium $11.99 from $10.99.
The change is YouTube Premium’s first price increase since 2023 and comes as users weigh whether to keep paying, downgrade to Premium Lite, or return to ad-supported viewing.