Family Offices Make 51 Sports Deals in May as 25% Already Hold Sector Bets
Updated
Updated · CNBC · Jun 5
Family Offices Make 51 Sports Deals in May as 25% Already Hold Sector Bets
2 articles · Updated · CNBC · Jun 5
Summary
Family offices made 51 direct investments in May, matching April, with sports emerging as a major target for ultra-wealthy investors.
Goldman Sachs found 25% of family offices already invest in sports or related assets, while another 25% are interested, drawn partly by sports' appeal as an inflation hedge.
$225 million went into Pickleball Inc. through Tom Dundon's family office and Apollo's new sports fund, while Michael Dell joined a Silver Lake-led group buying a 25% stake in the Las Vegas Raiders.
$12 million also went to UK startup PlayerData, whose GPS-enabled vests and smart soccer balls won backing from David Adelman's Darco Capital, David Blitzer's Bolt Ventures and Pentland Ventures.
The activity shows family offices broadening beyond team ownership into sports technology, leagues and adjacent businesses tied to the wider sports economy.