Norway Unveils Viking-Themed World Cup Photo as Team Returns to Tournament After 28 Years
Updated
Updated · Fox News · Jun 5
Norway Unveils Viking-Themed World Cup Photo as Team Returns to Tournament After 28 Years
3 articles · Updated · Fox News · Jun 5
Summary
Norway released a Viking-themed team photo ahead of the 2026 World Cup, dressing the squad in swords-and-shields gear for a campaign captioned “Norway is coming.”
David Yarrow, the UK photographer behind the shoot, said he wanted to evoke Vikings “setting sail for America,” tying Norway’s trans-Atlantic heritage to the team’s trip to the United States.
Erling Haaland featured prominently in the images, which were posted jointly by Norway’s national team account and Yarrow after drawing wide online attention earlier in the day.
The photo lands as Norway prepares for its first World Cup in 28 years and only its fourth overall appearance, with its opener against Iraq set for June 16 in Foxborough, Massachusetts.