Updated
Updated · Polygon · Jun 5
Nintendo Raises Switch 2 Price to $500 as Global RAM Crisis Lifts Rival Console Costs
Updated
Updated · Polygon · Jun 5

Nintendo Raises Switch 2 Price to $500 as Global RAM Crisis Lifts Rival Console Costs

3 articles · Updated · Polygon · Jun 5

Summary

  • $50 will be added to the Switch 2 price on Sept. 1, taking Nintendo’s console to $500 after months of concern that its original $450 tag had become too low.
  • A global shortage of fast memory chips for RAM and storage—driven by AI datacenter demand—has pushed up hardware costs across gaming, forcing broader price increases.
  • That squeeze has helped Nintendo look relatively resilient: base PlayStation 5 pricing has reached $600, Valve recently lifted Steam Deck pricing to $789, and the premium ROG Xbox Ally launched at $1,000.
  • Nintendo appears to have limited the damage through lower-cost specs, including 256 GB of storage and 12 GB of RAM, plus its scale and purchasing power.
  • The result is that even at $500, the Switch 2 still looks comparatively affordable in a market where rival consoles and handhelds have become markedly more expensive.

Insights

The RAM crisis made Switch 2 a bargain. Will the AI boom make high-performance gaming an unaffordable luxury for most people?
Nintendo's budget hardware strategy won this round. Is this the only viable model for consumer tech to survive the AI resource war?