Hinge Says 20-Somethings Need AI First-Move Help as UK Users Reach 1.5 Million
Updated
Updated · BBC.com · Jun 4
Hinge Says 20-Somethings Need AI First-Move Help as UK Users Reach 1.5 Million
2 articles · Updated · BBC.com · Jun 4
Summary
Jackie Jantos said Gen Z daters increasingly need AI prompts to start conversations on Hinge, arguing the tools help users express themselves rather than let AI date for them.
1,000 fewer in-person hours a year than peers two decades ago have left many 20-somethings less confident socially, she said, with Covid also disrupting key years for flirting, intimacy and face-to-face interaction.
1.5 million UK adults used Hinge in the year to May 2025, up from 1.4 million, while Tinder's audience fell to 1.5 million from 1.9 million, leaving the two apps nearly level.
Researchers and matchmakers say many young singles are now experiencing dating-app burnout, questioning promises of endless choice and pointing instead to a shift toward fewer, higher-quality connections and more organic meetings.