Updated · The Keyword | Google Product and Technology News · Jun 4
Google Launches Search Profiles in U.S. for Publishers and Creators
Updated
Updated · The Keyword | Google Product and Technology News · Jun 4
Google Launches Search Profiles in U.S. for Publishers and Creators
3 articles · Updated · The Keyword | Google Product and Technology News · Jun 4
Summary
Search profiles give eligible publishers and creators a dedicated, shareable Google Search page to showcase articles, videos and social posts across platforms.
Mobile users can reach the profiles through knowledge panels, Discover and direct URLs, while followers are more likely to see that source’s content in Discover on the Google app home screen.
Publishers and creators with a sizable following on at least 1 major social or video platform can claim and customize profiles with a bio, avatar, website and platform links.
U.S. rollout comes first, and claiming a profile can create or upgrade a knowledge panel as Google signals broader expansion and added features later.