Updated
Updated · Push Square · Jun 4
Santa Monica Studio Claps Back at Domino’s UK as God of War Spat Tops 5 Million Views
Updated
Updated · Push Square · Jun 4

Santa Monica Studio Claps Back at Domino’s UK as God of War Spat Tops 5 Million Views

3 articles · Updated · Push Square · Jun 4

Summary

  • 105,000 likes pushed Santa Monica Studio’s reply past Domino’s UK after the pizza chain mocked a new God of War game without Kratos.
  • 70,000 likes had already made Domino’s jab viral: it compared God of War Laufey without Kratos to a Pepperoni Passion with no pepperoni.
  • Nearly 5 million views have turned the exchange into a broader social-media flare-up around the game, which has already drawn online backlash after its reveal.
  • Sony has since said Kratos will return in future God of War games, undercutting the premise of the spat while extending attention on the new title.

Insights

Was the viral spat between Domino's and the 'God of War' studio a genuine feud or a brilliant marketing ploy?
Beyond the millions of views, who was the real winner in the Domino's vs. 'God of War' social media battle?
What does this exchange reveal about the high-stakes, unpredictable nature of brand marketing in the gaming world?