Apple Says App Store Drove $1.4 Trillion in 2025 Sales as 90% Avoided Commissions
Updated
Updated · TechCrunch · Jun 4
Apple Says App Store Drove $1.4 Trillion in 2025 Sales as 90% Avoided Commissions
3 articles · Updated · TechCrunch · Jun 4
Summary
$1.4 trillion in developer billings and sales flowed through Apple’s App Store in 2025, up from $1.3 trillion a year earlier, as the company framed the platform’s economic reach ahead of WWDC.
90% of that total came from transactions that paid Apple no commission, with $1.1 trillion tied to physical goods and services and $149 billion to digital goods, where Apple typically takes 15% to 30%.
Ads added another $151 billion in in-app revenue, while the App Store averaged more than 850 million weekly users across 175 countries and regions.
40 of the top 100 apps had consumer-facing AI features and posted stronger billing growth than the rest, underscoring AI momentum before expected WWDC announcements on Siri and broader AI integrations.
Apple also highlighted regional expansion: App Store billings and sales have more than doubled in China over six years and more than tripled in the U.S. and Europe.