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Martinelli's Ends Some 2027 Apple Contracts, Pushing Pajaro Valley Growers to Tear Out Orchards

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Lookout Santa Cruz3d ago

Martinelli's Cancels Pajaro Valley Apple Contracts, Impacting Local Farmers and Industry

Calif. farmers raze apple trees after Martinelli's ends contracts

Lookout Santa Cruz3d ago

This week in Santa Cruz County business: Planning commission weighs next steps for Front & Laurel project; apple farmers face shift as Martinelli's cancels contracts - Lookout Santa Cruz

Lookout - For decades, Pajaro Valley apple farmers relied on S. Martinelli & Co. as their primary — and often only — buyer, but the company's decision to stop renewing some grower