Bluesky Eyes Reddit Model as User Base Stalls at 43 Million, About 10% of X
Updated
Updated · CNBC · Jun 4
Bluesky Eyes Reddit Model as User Base Stalls at 43 Million, About 10% of X
1 articles · Updated · CNBC · Jun 4
Summary
43 million users in March left Bluesky at roughly 10% of X's estimated 450 million, pushing the platform to recast itself as a Reddit-like discovery service rather than a direct X rival.
Rose Wang said Bluesky is moving away from the 'public square' feed model used by X and Threads, arguing that format works better for discovery than for building social communities.
Usage has also cooled: daily active posters fell to about 600,000 from a late-2024 peak of 1.4 million, while Bluesky reportedly saw a 40% drop in daily mobile active users over the prior 12 months.
The company says it still needs to catch up on video features such as upload speeds and clip length, and Wang said Bluesky has not ruled out ads even as it explores alternatives on its open-source AT Protocol.