Netflix Deploys Generative AI to Tackle Content Overload for 300 Million-Plus Users
Updated
Updated · Bloomberg · Jun 4
Netflix Deploys Generative AI to Tackle Content Overload for 300 Million-Plus Users
3 articles · Updated · Bloomberg · Jun 4
Summary
Netflix said generative AI is being used to help viewers cut through content overload, with the company framing discovery as a key product challenge.
Elizabeth Stone, Netflix’s chief product and technology officer, said at the Bloomberg Tech conference in San Francisco that the tools should make choosing entertainment more personalized, interactive and immersive.
The push centers on the viewing-selection experience rather than content creation, showing Netflix is applying AI to keep users engaged as its catalog and recommendations grow more complex.