Mamdani Debuts $110,000 TV Ad for 3 House Candidates During Knicks Finals Coverage
Updated
Updated · The New York Times · Jun 4
Mamdani Debuts $110,000 TV Ad for 3 House Candidates During Knicks Finals Coverage
1 articles · Updated · The New York Times · Jun 4
Summary
$110,000 in regional TV spending put Zohran Mamdani in a 30-second ad during postgame coverage of the Knicks’ Game 1 NBA Finals win, aiming to lift three Democratic House primary campaigns.
The spot backs Darializa Avila Chevalier, Claire Valdez and Brad Lander — all endorsed by the mayor — by tying their races to Mamdani’s popularity and the city’s Knicks-fueled excitement.
Mamdani delivers the pitch from a basketball court bathed in Knicks orange, saying, “This is the team” and “This is our year,” while framing the slate as a political counterpart to a new Knicks era.
The buy, produced by top adviser Morris Katz and split among the three campaigns, shows Mamdani using a high-profile sports moment to shape competitive primaries across New York City.