Coca-Cola Pits 2 Agency Giants Against Each Other in Global Media Review
Updated
Updated · Ad Age · Jun 4
Coca-Cola Pits 2 Agency Giants Against Each Other in Global Media Review
3 articles · Updated · Ad Age · Jun 4
Summary
Coca-Cola has launched a review of its global media, data and technology business, setting up a contest between WPP and Publicis.
The process puts a broad marketing remit in play rather than a narrow creative brief, covering media, data and tech services across the beverage giant’s global operations.
WPP and Publicis emerge as the key contenders in a high-stakes account decision that could reshape Coca-Cola’s agency lineup and spending relationships worldwide.