Chipotle Launches 53-Ingredient Knicks Finals Campaign With 53,000 Free Entrées
Updated
Updated · Yahoo Sports · Jun 3
Chipotle Launches 53-Ingredient Knicks Finals Campaign With 53,000 Free Entrées
3 articles · Updated · Yahoo Sports · Jun 3
Summary
Chipotle put Josh Hart and Mikal Bridges custom orders on its digital menu ahead of the Knicks’ first NBA Finals appearance since 1999, tying the promotion to New York’s 53-year title drought.
Hart’s featured item is a 95-gram-protein burrito, while Bridges’ lower-protein order is a bowl with double adobo chicken, rice, salsa and lettuce.
53,000 fans can also win free entrées by texting a code Chipotle will post on X after the final game of the Knicks-Spurs series.
The “53 Years, 53 Real Ingredients” campaign links New York’s last championship in 1973, San Antonio’s 1973 basketball start and Chipotle’s 53 ingredients.