Polis Vetoes Colorado HB 1210 on Algorithmic Pricing, Pushing 2026 Veto Count to 9
Updated
Updated · The Denver Post · Jun 3
Polis Vetoes Colorado HB 1210 on Algorithmic Pricing, Pushing 2026 Veto Count to 9
3 articles · Updated · The Denver Post · Jun 3
Summary
Tuesday's veto killed what supporters said would have been the strongest U.S. curb on “surveillance pricing,” blocking limits on individualized prices for goods and variable driver pay based on consumer and worker data.
Polis said HB 1210 was too broad, could interfere with free markets and might sweep in benign technology uses, siding with business and tech groups that argued it could also block discounts and lower prices.
Rep. Javier Mabrey and consumer advocates said the measure targeted companies using location and other personal data to charge the highest price a customer would pay or the lowest wage a worker would accept.
The rejection came almost exactly 12 months after Polis vetoed a 2025 bill barring landlords from using rent-setting algorithms, extending a string of pro-business vetoes that also included two other bills Tuesday.
Polis has now issued 9 vetoes this year—two short of his single-year record—with until mid-June to sign, reject or let remaining bills become law without his signature.