Amazon Adds AI-Generated Product Images to Shopping App for Query-Based Search
Updated
Updated · TechCrunch · Jun 3
Amazon Adds AI-Generated Product Images to Shopping App for Query-Based Search
3 articles · Updated · TechCrunch · Jun 3
Summary
Amazon said Wednesday its shopping app will show AI-generated product images beneath autocomplete suggestions when users enter search terms such as “blue gingham dress.”
Those synthetic images are meant to help shoppers refine vague style searches by clicking a visual option that routes them to more targeted results through Amazon’s visual search tools.
The feature risks confusing customers because the images may depict products that do not actually exist or are not available for purchase on Amazon.
It extends Amazon’s broader AI push in shopping, which already includes AI review summaries, audio product overviews, shoppable collages, visual search tools and Alexa for Shopping.