Samsung Welcomes Apple Foldable Entry as Category Seen Growing 20% in 2026
Updated
Updated · TechRadar · Jun 3
Samsung Welcomes Apple Foldable Entry as Category Seen Growing 20% in 2026
1 articles · Updated · TechRadar · Jun 3
Summary
Won-joon Choi, Samsung MX president and COO, said a foldable iPhone would be "good for the industry" and "great for consumers," framing Apple’s expected arrival as validation rather than a threat.
Samsung argues its edge comes from years of foldable development since 2019, with Choi saying the company has built up technology and know-how that should help it stay ahead as competition intensifies.
Foldables still account for less than 3% of the global smartphone market, leaving ample room for expansion if Apple launches a foldable iPhone Ultra as widely rumored for September.
Counterpoint Research expects global foldable shipments to rise 20% in 2026 after Apple’s entry, suggesting the bigger immediate effect could be category growth rather than Samsung losing existing users.