Google Recasts 25-Year Search Model With AI Ads Inside Answers
Updated
Updated · Bloomberg · Jun 3
Google Recasts 25-Year Search Model With AI Ads Inside Answers
3 articles · Updated · Bloomberg · Jun 3
Summary
Google said its search bar will be “completely reimagined” with AI, a shift the company called its biggest in more than 25 years and one that unsettled online advertisers.
Conversational discovery ads will appear inside AI-generated answers, potentially with a chat agent that keeps users from clicking through to advertisers’ or publishers’ websites.
Advertisers and lobbyists immediately sought clarity from Google on what the redesign means for the ad business, but responses were described as noncommittal.
The uncertainty extends inside Google, where even some employees reportedly do not yet know how far the new AI search model will reshape traffic and advertising.