23andMe Relaunches as Nonprofit, Targeting 100 Million Users After Bankruptcy
Updated
Updated · Bloomberg · Jun 3
23andMe Relaunches as Nonprofit, Targeting 100 Million Users After Bankruptcy
3 articles · Updated · Bloomberg · Jun 3
Summary
23andMe has emerged from bankruptcy as a nonprofit and is now aiming to grow from about 13 million DNA customers to 100 million users.
Anne Wojcicki said the company must expand its customer base dramatically, underscoring how much scale it still needs after the restructuring.
The company’s existing database comes from roughly 13 million people who mailed in saliva samples in exchange for information about their genetic code.
The relaunch sets an ambitious growth target for a business trying to rebuild its model and reach far beyond its current user base.