Apple Sells 1.1 Million MacBook Neo in 20 Days as 2026 Forecast Doubles to 10 Million
Updated
Updated · Computerworld · Jun 3
Apple Sells 1.1 Million MacBook Neo in 20 Days as 2026 Forecast Doubles to 10 Million
3 articles · Updated · Computerworld · Jun 3
Summary
IDC data show Apple sold about 1.1 million MacBook Neo units in its first 20 days, or roughly 55,000 a day, with demand reportedly accelerating from early April.
Ming-Chi Kuo raised the 2026 shipment forecast to 10 million from 5 million, while Apple reportedly doubled manufacturing orders and asked TSMC for more A18 processors.
At $599, with a $699 higher-end model, the Neo is pushing Apple deeper into the mass-market laptop segment, with strong early sales also reported in India, enterprise and education.
That launch is hitting rivals as memory shortages and component inflation squeeze margins; IDC expects global PC shipments to fall 11.3% in 2026 and Q4 sales to drop 20%.
IDC says Apple could be the only laptop vendor to grow this year, as its scale and vertical integration let it hold prices more effectively than competitors reliant on third-party chips and Windows licensing.