Spurs-Thunder Game 7 Draws 15.9 Million Viewers as NBC Posts Top Conference Finals Audience Since 2002
Updated
Updated · Sports Media Watch · Jun 3
Spurs-Thunder Game 7 Draws 15.9 Million Viewers as NBC Posts Top Conference Finals Audience Since 2002
3 articles · Updated · Sports Media Watch · Jun 3
Summary
15.90 million viewers watched Saturday’s Spurs-Thunder Western Conference finals Game 7 across NBC and streaming, with the audience peaking at 22.2 million during San Antonio’s win.
That made it the most-watched conference final game since Thunder-Warriors drew 16.00 million on TNT in 2016, up a third from Heat-Celtics Game 7 in 2023 and 7% above Warriors-Rockets in 2018.
The full seven-game series averaged 10.83 million viewers on NBC and Peacock, the biggest conference finals audience since Lakers-Kings in 2002 and even above last year’s seven-game Thunder-Pacers NBA Finals at 10.30 million.
NBC said its combined Nielsen and Adobe figures are comparable with other networks’ Nielsen totals, though historical comparisons are blurred by Nielsen’s post-2020 out-of-home and newer Big Data measurement changes.
In NBC’s first NBA season since 2001-02, the network averaged 7.2 million viewers across 28 playoff games, delivered nine of the top 10 postseason audiences, and saw viewership jump 72% from equivalent windows last year.