Victoria's Secret Lifts 2026 Outlook by $120 Million as Q1 Profit Nearly Doubles Estimates
Updated
Updated · Fortune · Jun 2
Victoria's Secret Lifts 2026 Outlook by $120 Million as Q1 Profit Nearly Doubles Estimates
3 articles · Updated · Fortune · Jun 2
Summary
$0.60 a share in first-quarter profit and $1.56 billion in net sales gave Victoria’s Secret a clear beat, with sales up 15% and the company posting a fourth straight quarter of positive comparable sales.
CEO Hillary Super tied the gains to an “authenticity” strategy: fewer markdowns, more full-price selling and brand-led marketing that revives Victoria’s Secret’s glamour without the earlier “woke-washing” backlash.
The retailer raised full-year sales guidance by $120 million and adjusted operating income guidance to $550 million-$580 million, helped by stronger demand and lower tariff rates after court rulings against Trump’s sweeping duties.
Shares surged to a record high near $80, strengthening Super’s hand as activist investors challenge the board and her public-company experience ahead of a shareholder vote.