Scorsese, 83, Backs Black Forest Labs AI for Film Preproduction
Updated
Updated · The New York Times · Jun 2
Scorsese, 83, Backs Black Forest Labs AI for Film Preproduction
1 articles · Updated · The New York Times · Jun 2
Martin Scorsese said he used Black Forest Labs’ image-generation tools in preproduction for a new film and disclosed he joined the startup last year as a partner and adviser.
The 83-year-old director framed the move as a way to expand storytelling, saying cinema is only about 125 years old and must stay open to technological evolution.
Black Forest Labs gains one of Hollywood’s most influential endorsements as the industry’s resistance to generative AI eases after making protections a central issue in the 2023 strikes involving more than 170,000 workers.
Recent signals of that shift include Demi Moore saying resistance is a losing battle and the Tribeca Film Festival planning to showcase a film made entirely with AI.
With legends like Scorsese embracing AI, what now separates true artistic vision from algorithmic output?
As Scorsese adopts AI, can his film's AI-generated content even qualify for copyright protection?
Black Forest Labs’ FLUX Models and Scorsese’s AI Embrace: The $31M Bet Reshaping Hollywood’s Visual Storytelling
Overview
Black Forest Labs (BFL) is quickly becoming a major force in visual AI, aiming to lead the integration of artificial intelligence into creative workflows. Backed by significant funding, BFL is helping boost Europe’s position in the global AI race and is investing in research, team growth, and model refinement for brand-specific needs. At the heart of BFL’s innovation are the FLUX models, which drive advancements in visual storytelling. These models are designed to support a wide range of creative applications, making BFL a key player in shaping the future of AI-powered content creation.