Updated

Updated · marketdataforecast.com · Jun 2

U.S. Underwear Market to Reach $34.33 Billion by 2034 as Men’s Segment Grows 6.2%

Updated

Updated · marketdataforecast.com · Jun 2

U.S. Underwear Market to Reach $34.33 Billion by 2034 as Men’s Segment Grows 6.2%

1 articles · Updated · marketdataforecast.com · Jun 2

$24.35 billion in 2025 U.S. underwear sales are projected to rise to $25.30 billion in 2026 and $34.33 billion by 2034, implying a 3.89% annual growth rate.
64% of consumers say inclusive sizing makes them more likely to buy, while demand is also being lifted by performance fabrics, seamless construction and adaptive products for underserved shoppers.
Women held 54.5% of the market in 2025, but men’s underwear is forecast to expand faster at a 6.2% CAGR; online sales led with a 41.9% share.
30% return rates for underwear bought online, raw-material volatility in cotton and synthetics, counterfeit goods and sustainability pressures remain key constraints on margins and expansion.

Sources

With 30% of online underwear returned, can tech truly solve the industry's massive waste and logistics problem?

As comfort becomes king, is the era of the cheap, mass-market underwear multi-pack finally over?

Why is the booming 'adaptive wear' market for millions with disabilities still largely ignored by major brands?

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