Updated
Updated · Bloomberg · Jun 2
Swiss Watch Exports Drop 16.6% in April as US Shipments Plunge 56%
Updated
Updated · Bloomberg · Jun 2

Swiss Watch Exports Drop 16.6% in April as US Shipments Plunge 56%

1 articles · Updated · Bloomberg · Jun 2
  • April Swiss watch exports fell 16.6% from a year earlier, driven by a 56% collapse in shipments to the US.
  • The sharp decline was distorted by a high 2025 base, when brands rushed inventory into the US before higher tariffs took effect; US-bound exports had surged 149% in April last year.
  • Excluding the US, April exports rose 3%, suggesting demand elsewhere held up better than the headline figure indicates.
  • Year to date, non-US exports were up 1.7%, which Vontobel analyst Manuel Lang said better reflects a gradual recovery in the watch market.
How are US tariffs creating an unexpected boom for pre-owned Swiss watches over brand-new models?
Beyond tariffs, how is the strong Swiss franc silently threatening the future of legendary watchmakers?
With only ultra-expensive models thriving, is the iconic mid-range Swiss watch facing extinction?